Three years.

Thousands of pages’ worth of articles and scientific papers. Hundreds of interviews. Dozens of books. All distilled into a single story that NYT bestselling authors are calling “a thrilling manifesto” and “a goddamned jewel.” 

Reviews

  • In Head in the Game, Brandon Sneed takes us on an absorbing journey into the workings of not only high-achieving athletes’ minds, but, along the way, the minds of us all. Exquisitely researched and told with a commanding and accessible voice, Sneed has shared insights that are not only often revelatory, but potentially life-changing, for any — or all — of us. Plus, it’s pretty damned fascinating to read. No matter whether you come at Sneed’s work as a sports freak or a student of neuroscience, this is a goddamned jewel

    Peter Richmond
    NYT bestselling author of Badasses
  • “We often look toward athletes and marvel at their 40 times, their vertices, their bench presses. But surely there has to be more to this whole thing. In Head in the Game, Brandon Sneed offers a deep dive into the cranial lobes of elite athletes. You’ll marvel at what he uncovers.”

    Jeff Pearlman
    former senior writer at Sports Illustrated and New York Times bestselling author of Gunslinger, Showtime, Sweetness, Boys Will Be Boys
  • This book is so much fun. Brandon Sneed is such an engaging tour guide to a world I knew very little about. In his fascinating Head in the Game, Sneed goes on a global quest to discover how athletes are merging science and technology to maximize their mental athleticism. Sneed has written a thrilling manifesto that reveals the many ways we can enhance the efficiency of our brains to improve our games and our lives.

    Don Van Natta, Jr.
    ESPN investigative reporter, Pulitzer Prize winner and New York Times bestselling author of First Off the Tee, Her Way and Wonder Girl
  • Head in the Game is a graceful story about a revolution in sports and, ultimately, what it means to be a human being. If the brain is the new Wild West of performance training, Sneed is our thoughtful and tireless cowboy guide. A stunning work of narrative non-fiction.

    Lars Anderson
    New York Times best-selling author of seven books, including The Mannings and The Storm and The Tide
  • There’s a revolution around the corner in sports that this book and Sneed’s captivating voice bring into focus in marvelous detail to illuminate what lies ahead. Head in the Game is a remarkable examination.

    Brin-Jonathan Butler
    author of The Domino Diaries
  • This book is great. Head in the Game opens your eyes so much to the new world of mental engineering in sports that it’s a feat of mental engineering of its own: Anyone looking to learn more about the world around them and how the athletes they adore do what they do should read it immediately.

    Will Leitch
    author of Are We Winning? and God Save the Fan
  • In his awesome book HEAD IN THE GAME, Sneed pulls back the veil on one of the most important, but least talked about, aspects of sports: the mind. In an engaging, articulate, entertaining way, Sneed shows us how the very best athletes get an edge in a world in which finding an edge is nearly impossible. This book will captivate both casual and rabid sports fans.

    Kate Fagan
    espnW columnist and author of What Made Maddy Run

About the Author

Brandon Sneed

Writer-at-large for B/R Mag at Bleacher Report. Previously published in Outside, ESPN The Magazine, and more. Obsessed with great stories and learning about the world. A little crazy.

Speaking

Brandon would love to speak to your class, your team, or at your next event. His topics range from the secrets of the world’s greatest athletes, how their cutting-edge performance methods apply beyond sports, and the importance of ensuring a good, strong mind — and how possible that really is — for athletes and for all of us. For bookings please contact Danielle Kolodkin at the HarperCollins Speakers Bureau: danielle.kolodkin@harpercollins.com | 212-207-7100 the HarperCollins Speakers Bureau for more information.

Talk

TV, radio, podcasts, print interviews, wherever — Brandon is comfortable with them all, is passionate about the message in Head in the Game, and would love to talk with you anytime. 

Book Brandon

Want Brandon to come speak to your organization, team, class, or at an event? He’s available for bookings now. 

Party

Join the author and friends and family for the book launch party on Friday, March 3 at 7 p.m. in Greenville, North Carolina on the second level of the Carolina Ale House.

The HitG Blog

Notes from the research and writing journey, and news about upcoming events and recent developments in the Head in the Game world. 

Introducing ‘This Stuff’

“ ’Ello, mate!” Wearing a long, loose white T-shirt, black skinny jeans, and flip-flops, Andy...
Continue Reading

HitG and Beyond: Welcome to the Ride

Many of the athletes and scientists featured in Head in the Game say that what they...
Continue Reading

Cristiano Ronaldo heads a ball into a net in the pitch dark

Here’s a video mentioned in Chapter 13 of HEAD IN THE GAME, “Gaming the Brain.”...
Continue Reading

Reviews

Head in the Game takes us on an absorbing journey into the workings of not only high-achieving athletes’ minds, but, along the way, the minds of us all. Exquisitely researched and told with a commanding and accessible voice, Sneed has shared insights that are not only often revelatory, but potentially life-changing. No matter whether you come at Sneed’s work as a sports freak or a student of neuroscience, this is a goddamned jewel.”

Peter Richmond
New York Times bestselling author of Badasses

We often look toward athletes and marvel at their 40 times, their verticals, their bench presses. But surely there has to be more to this whole thing. In Head in the Game, Brandon Sneed offers a deep dive into the cranial lobes of elite athletes. You’ll marvel at what he uncovers.”

Jeff Pearlman
New York Times bestselling author of Gunslinger,
Showtime, Sweetness, and Boys Will Be Boys

This book is so much fun. Brandon Sneed is such an engaging tour guide to a world I knew very little about. Sneed has written a thrilling manifesto that reveals the many ways we can enhance the efficiency of our brains to improve our games and our lives.”

Don Van Natta, Jr.
ESPN investigative reporter, Pulitzer Prize winner and
New York Times bestselling author of First Off the Tee,
Her Way, and Wonder Girl

Brandon Sneed will make you re-think everything you thought you knew about performance. A seamless blend of brave memoir, deep science, and relentless journalism, Head in the Game is a graceful story about a revolution in sports and, ultimately, what it means to be a human being. If the brain is the new Wild West of performance training, Sneed is our thoughtful and tireless cowboy guide. A stunning work of narrative nonfiction.

Lars Anderson
New York Times bestselling author of The Mannings
and The Storm and the Tide

There’s a revolution around the corner in sports that this book and Sneed’s captivating voice bring into focus in marvelous detail to illuminate what lies ahead. Head in the Game is a remarkable examination.”

Brin-Jonathan Butler
author of The Domino Diaries

In his awesome book HEAD IN THE GAME, Sneed pulls back the veil on one of the most important, but least talked about, aspects of sports: the mind. In an engaging, articulate, entertaining way, Sneed shows us how the very best athletes get an edge in a world in which finding an edge is nearly impossible. This book will captivate both casual and rabid sports fans.

Kate Fagan
espnW columnist and author of What Made Maddy Run

This book is great. Head in the Game opens your eyes so much to the new world of mental engineering in sports that it’s a feat of mental engineering of its own: Anyone looking to learn more about the world around them and how the athletes they adore do what they do should read it immediately.

Will Leitch
author of Are We Winning? and God Save the Fan