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Notes

What is ‘This Stuff’ and ‘The Ride’?

“This isn’t just about sports. This is about the good of humanity. I mean, we’re getting into some next-level shit here.” — Dr. Andy Walshe, Director of Human Performance, Red Bull This Stuff is all that “next-level shit,” which includes all things “mental engineering,” as found in the Head in...
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Two Very Different Brains

“This is almost like a hiddden world of stuff that, if you don’t know about it, then you don’t know anything about it. And that’s really unfortunate. There’s so much power we have, if we have the right tools.” — Dr. Leslie Sherlin, CEO and founder, SenseLabs, which creates technology that...
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The Conspiracy

  llo, mate!” Wearing a long, loose white T-shirt, black skinny jeans, and flip-flops, Andy Walshe, Ph.D., an enthusiastic, balding, white-haired Australian with energy for days, strolls into the Red Bull North America headquarters lobby. I’m relieved. It’s February 2016, and I was nervous that Walshe, Red Bull’s director of...
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Welcome to the Ride

Many of the athletes and scientists featured in Head in the Game say that what they are doing has the potential to change the world. Usually, someone saying something like that will make me run screaming the other direction. I’m dramatic sometimes. But these folks … they seem like they might actually...
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Cristiano Ronaldo heads a ball into a net in the pitch dark

Here’s a video mentioned in Chapter 13 of HEAD IN THE GAME, “Gaming the Brain.” In this vid, Cristiano Ronaldo heads a ball into the net even as the world turns pitch black. It’s a video that NeuroTracker pitch man and CogniSens CEO Jean Castanguay showed me while we sat...
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Talking Steph Curry and ‘Neurocognitive Efficiency’ on CNN Philippines

Had a most excellent time talking Steph Curry, neurocognitive efficiency, and HEAD IN THE GAME with Mico Halili for CNN Philippines’ Sports Desk today.   .@brandonsneed takes a closer look at Steph Curry’s mental training. https://t.co/toRCuyScDk pic.twitter.com/ckPKxLOSDy — CNN Philippines (@cnnphilippines) March 7, 2017
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Why I Wrote Head in the Game

It started a few different places, really, but what it boiled down to was love. It all boiled down to love. I loved my wife. I loved my son. And now I already love the new one growing in my wife’s belly. And I just didn’t feel strong enough, or...
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Let’s revisit Urban Meyer’s ‘I’m Not the Lone Wolf’

Back in the fall, Urban Meyer and his wife Shelley graciously welcomed me into their lives so that I could tell the story of Urban’s battle with what we call “mental illness” for B/R Mag. The result was “I’m Not the Lone Wolf,” which ended up going viral. With Head in...
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This little guy

This little guy was an enormous driving force behind my writing HEAD IN THE GAME. I don’t want to spoil the book so I won’t say much more than that — except to tease this: HEAD IN THE GAME is, first and foremost, about amazing, secret things the world’s greatest...
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"(Sometimes, this feels like exploring deep space.) So, f—ing jump on for the ride, everyone. Let’s go!" — Dr. Andy Walshe, Director of High Performance, Red Bull